To strengthen management and control, standardize output, unify thinking and understanding, and strive to achieve performance goals. On April 16, Hengda Group's marketing system regular meeting and training exchange meeting was successfully held in the group's multi-functional conference room. More than 50 people, including Group Marketing Director Xi Yaxin, Group Marketing Planning Department Manager Pei Xiaoman, marketing directors of various city companies, and project marketing leaders attended the meeting.
Group Marketing Director Xi Yaxin
In the morning, the meeting kicked off on the topic of "Biweekly Work Summary", and the project marketing leaders made detailed reports on the completion of the biweekly work and the work plan for the next stage. Subsequently, President Xi gave guidance on the highlights and deficiencies of each project's marketing work, and encouraged everyone to seriously sum up the gains and losses, learn from each other's strengths and weaknesses, and with full enthusiasm and confidence to win, to complete each of the following goals.
Zhao Guangwei, Deputy Manager of the Group Brand Management Department
In the afternoon, the "Marketing System Training and Exchange Meeting" took place. President Xi first trained and promoted the "Comprehensive Sales Plan". He combined rich marketing practical cases to systematically elaborate the original intention, purpose and implementation details of the project operation assessment.Immediately afterwards, Zhao Guangwei, Deputy Manager of the Brand Management Department of Hengda Group, deeply interpreted the connotation of the 《Group Brand Strategic Planning》through the three aspects of "brand concept and elements, Hengda Group brand planning, and practical application of the project".Afterwards, the keynote speakers announced the《Hengda Marketing Standardization》and 《New Project Extension Implementation Strategy》 one by one, so that all marketers accepted a baptism of marketing knowledge in a comprehensive and systematic manner, and strengthened everyone's confidence in work.、and the determination to fight well in the market.
Zhang Hao, CEO of the Group Real Estate
At the end of the meeting, Zhang Hao, CEO of the Group's real estate, emphasized the important spirit of the meeting. In the current severe situation of the real estate market, all projects must communicate and communicate, keep innovation, maintain vitality and potential, and fully complete the work tasks in 2020!
As pointed out by sword blade, the direction is invincible. All Hengda marketers will uphold their original intentions. With a high sense of responsibility and team awareness, perseverance will converge and the goal will be reached!
